Practical writing on design, development and marketing — the things we end up explaining on client calls, written down properly.
Two agencies quote the same brief and the numbers differ by a factor of four. Nothing shady is usually going on — they are quoting different projects. Here is what sits behind the gap, and the five questions that tell you which quote is real before you sign anything.
Read the articleTwo agencies quote the same brief and the numbers differ by a factor of four. Here is what sits behind that gap, and the questions that tell you which quote is real.
LCP, INP and CLS without the jargon: what each one measures, what a good score looks like, and which fixes are worth asking your developer for first.
Both platforms can run a serious store. The right answer depends on catalogue size, who maintains it and how custom your checkout needs to be.
A sixty-page PDF nobody opens is not a brand system. What to include, what to cut, and how to make the rules stick across a team.
Publishing more content on a broken foundation rarely helps. Start with the technical and on-page work that lifts everything you have already published.
Off-the-shelf is cheaper until you are paying four subscriptions to approximate one process. A simple test for when building becomes the sensible option.
No digest of links, no “10 trends for next year”. One article, written by the team, on something we actually learned shipping work.
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